All eyes are on Toronto as All-Star Weekend descends on the city. The energy is already high. Events are popping up and visitors are starting to arrive. “What a time to be alive,” has never been a more appropriate lyric.

One of the most exciting activations for me personally involves my home away from home: The Nike Loft. Rebranded as the NIKEiD Loft, at least for a short time, it is now the spot to be to customize some of the latest and most coveted basketball shoes the brand has to offer.

Additionally, the Nike+ community will be able to enjoy premium services such as a sneaker cleaning station hosted by Jason Markk. The process works like magic and the guys manning the station are imports from Los Angeles.

Brightly colored and full of creative basketball elements, the NIKEiD Loft is the place to be over the duration of All-Star Weekend.